To many people who are in great need across the world, the Red Cross offers the only real chance of hope. We are often one of the first humanitarian organisations able to reach people when conflict or natural disasters destroy families and communities.nnHaving a steady and reliable income is essential for rapid response, and means we can reach people with vital aid when they need it most. Money is the lifeblood of rapid response. It can be instantly transferred and converted into whatever is most needed, anywhere in the world.nnWhy should you give an unrestricted donation ?nnWith the exception of large-scale emergencies, we usually ask for donations to our general fund because it gives us flexibility to respond immediately whenever we are most needed. Although earmarked/restricted donations for individual projects are welcome, unrestricted contributions help us to plan and respond efficiently.
