The Dissemination Programme serves to inform people about the Red Cross Movement. The aim is to create uniformity of action and to influence the behaviour of the people we work with, through a better understanding of the Fundamental Principles and Humanitarian Values of the Red Cross. The three main target audiences are Staff and Volunteers working within the South African Red Cross Society, public and private authorities and members of the communities that the South African Red Cross Society work with.
The target audiences are trained and guided by the Red Cross to implement activities based on the South African Red Cross Society core programmes.
In building partnerships and better cooperation with government and other service organisations, it is important that they understand the Red Cross mandate and legal status and that they respect the Red Cross emblem.
By applying these principles and values, the South African Red Cross Society hopes to create a better society where there is respect for the human being, non-discrimination on the basis of nationality, race, gender, religious beliefs, class or political opinions, mutual understanding, friendship, cooperation and lasting peace among people.